Retail health care
Answer the following questions concerning the industry that CVS is in. CVS is in the Retail health care and NOT the pharmaceutical industry. Answer both questions without mentioning CVS at all.
1. Are any changes taking place in the macroenvironment that might have a positive or negative impact on the industry in which your company is based? Apply the PESTEL framework to identify which factors may be the most important in your industry. What will be the effect on your industry?
2.Identify any strategic groups that might exist in the industry. How does the intensity of competition differ across the strategic groups you have identified?