Coca-Cola online video marketing campaign

Select a medium to large-sized company and analyze how they have used online video to market themselves to consumers.  This can include direct or branding work, and may involve advertising and/or unpaid marketing approaches.  Your analysis will focus primarily on how the company uses online video to compliment or differentiate from other marketing work efforts they have done; for this reason make sure to research their efforts in other channels so you have something to compare against the video marketing.